- Policy, Radio

Community radios struggle to reach target audience

“Community radios are failing to reach the target audience due to limited transmission area and the long distance between stations and where the audience lives.

Most of the community radio stations are located in district towns while the biggest target audience is rural people.

Besides, many community radios are imitating FM radio programmes and are thus deviating from what they are expected to broadcast.

According to the community radio policy, the stations will work as alternative mass media for disadvantaged communities in rural areas, enabling them to express their own opinions in their own styles in places where mainstream media cannot reach.”

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Author: Munir Momtaj
Source: Dhaka Tribune